LARA TRAD

Work

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Amused

Art Direction, Brand Guidelines, Copywriting, Event Planning, Identity Facelift, Packaging, Print, Social Media, Web Design
plnty is a brand of fresh homemade pasta. plnty’s story began when Céline’s daughter got her a manual pasta machine. Since then, she’s been honing her craft. Using only two noble ingredients - free-range eggs and flour - she’s been lovingly preparin

Plnty

Art Direction, Brand Identity, Naming, Packaging, Print, Web Design
Swap is an ethical lifestyle store that sells natural plastic free products that promote sustainability and help reduce waste. 🌿 🧼 🧻 🧹 🗑 ♻️ 🆒 It is a personal project my partners and I launched. Sadly, our project was put on hold due to the

Swap

Literally Everything
Landing Page

Ivy Peoples

Art Direction, Brand Identity, Packaging, Web Design
Drinks and Food Menus

Blunch

Copywriting, Event Planning, Naming, Print, Social Media
Orient Express opened its doors in 2014 as our neighborhood bar and café. In 2018, the bar went under renovation for 2 months to include its own record shop called Orient Express Records. Check out this project here .

Orient Express

Brand Extension, Copywriting, Packaging, Print, Social Media
Lynsh is a brand of fine jewelry handcrafted in Beirut. ”lynsh’s unique concept is developed on the realm where a finite number of pieces can give an infinite combinations, thus creating a never-ending play ethos. her use of natural baroque pearls p

Lynsh

Brand Identity, Packaging, Print, Web Design
Slate is a Mediterranean restaurant with a classic and trendy interior. It’s a ‘Casual Chic’ experience. Inspired from the industrial revolution in the 30’s along side modern-vintage culture, I created a brand image that allows SLATE to be unique an

Slate

Brand Identity, Packaging